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We are an online shop specialising in hair colouring for home use. We believe everyone deserves beautiful, healthy, and natural-looking hair colour.
Likewise, we understand that switching to a new hair dye or shade can feel daunting. That’s why we’ve created a handy tool to help you choose the perfect colour.
Prefer personal advice? No problem! Our team of colour specialists is here to assist you every weekday (Monday–Friday, 9:00–17:00). Whether you’d like to call, email, or chat, we’re always happy to help.
Together with our partner in Italy, we developed a permanent hair dye for home use without ammonia, PPD, parabens, silicones and resorcinol. It contains naturally nourishing ingredients, such as Argan oil and calendula extract. It's a high-quality product with excellent coverage, much better and softer for your hair than regular paint and at an affordable price.
A WECOLOUR package is delivered through the letterbox and contains, in addition to the colour cream and developer, a shampoo, conditioner, gloves and a comb. Do you have a PPD allergy? Always request a tester first.
WECOLOUR came out of Mike's top hat: "I ran my own hair salon for 25 years. I had secretly been thinking about developing and selling professional hair dye to use at home for a long time. When I got to know Marije in 2013, this dream became reality.
Her experience in web development and knowledge of IT formed the ultimate foundation for WECOLOUR. We've now sold the hair salon to fully focys on WECOLOUR, so we can guarantee the personal contact, the innovation in our product and the commitment to our company. We do it all with love. Lots of love. We hope to welcome you soon."