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Resorcinol makes the hair take colour very well, but is very bad for your hair and scalp. It dries out your hair so the colour quickly fades. At WECOLOUR, we do not use resorcinol in our hair dye. WECOLOUR uses as many natural ingredients as possible and when possible, we replaced harmful substances with much milder ingredients. The quality of your hair remains much better and retains the colour beautifully.