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Ammonia in hair dye is not necessarily needed, but it is still often added, although hair dye without ammonia is better for your hair. Ammonia is the substance that has a very strong scent that you can smell for days after you have dyed your hair. It is abrasive and opens the cuticles. This allows the hair dye to penetrate the hair well and provide optimal coverage. The abrasive effect of ammonia does make your hair a lot drier and causes dead ends. This is because the hair does not close completely after you have dyed it. However, it does open up the hair completely to the new colour and therefore the colour itself stays gorgeous for a long time.
It is also possible to use hair dye without ammonia, which is a lot milder for your hair and does not smell. Of course, to dye your hair, you do need another substance for good coverage. WECOLOUR's hair dye contains mono-ethanolamine. This also opens the hair cuticles, but in a gentler way and does not abrade the hair. This way, you keep the natural shine on the hair and your hair is not as dry. Also, mono-ethanolamine has no odour, so you won't smell it when you dye your hair. In addition, WECOLOUR's hair dye does not contain resorcinol and PPD, making it much gentler on your hair and scalp.
Our hair dye covers 100% of grey hair. With ammonia-free hair dye, the colour may fade faster than you are used to. The better the quality of your hair, the longer the colour will last. So if your hair has been used to hair dye with ammonia for years, give it time to get used to this ammonia free dye. In the beginning, the colour may recede faster, but as you dye your hair more often with ammonia-free hair dye from WECOLOUR, you will notice that the quality of your hair gets much better and the colour stays beautiful for a longer time too. In short, we really prefer ammonia-free hair dye.